Frito-Lay Variety Packs Unbox The Icon Sweepstakes

Eligibility

Frito-Lay Variety Packs Unbox The Icon Sweepstakes is open only to legal residents of any of the fifty (50) United States or the District of Columbia who are eighteen (18) years of age or older (nineteen [19] or older for Alabama and Nebraska) at the time of entry.

How to Enter

Instagram: Look for Instagram posts from Mario Lopez and Martha Stewart regarding Frito-Lay Variety Packs on Instagram.com/MarioLopez (@mariolopez on Instagram) and/or Instagram.com/MarthaStewart (@marthastewart48) on May 16, 2022 (exact time of post to be determined by Sponsor at a date later than the publishing of these Official Rules). Provide a comment on your favorite Frito-Lay® Snack on either of their posts with the hashtags #UnboxTheIcons and #entry to receive one (1) entry into the random drawing (also, an “Entry”).

Prize(s)

A. Mario Lopez: Ten (10) Iconic Boxes will be awarded for eligible entries made on Mario Lopez’ Instagram post, including the following items:
One (1) Beats Solo3 Headphones, ARV $211.72
Bucket Hat, ARV $20.18
Chip Clips (set of 2), ARV $4.65
La Guacamaya Authentic Mexican Hot Sauce, ARV $4.65
CHEETOS® Pin, ARV $3.98
DORITOS® Pin, ARV $3.98
FUNYUNS® Pin, ARV $3.98
Unbox The Icon Pin, ARV $3.98
Spotify Gift Cards (Two gift cards, $60 each), ARV $120.00
Fuji Instax Bundle (Camera and Film), ARV $149.95
Approximate Retail Value of (“ARV”): $527.07.
Total ARV of ten (10) boxes: $5270.70.

B. Martha Stewart: Ten (10) Iconic Boxes will be awarded for eligible entries made on Martha Stewart’s Instagram post, including the following items:
Apron, ARV $18.76
Martha’s American Food Cookbook, ARV $30.00
Chip Clips (set of 2), ARV $4.65
Lobel’s Giftcard, ARV $150.00
LAY’S® Pin, ARV $3.98
RUFFLES® pin, ARV $3.98
Unbox The Icon Pin, ARV $3.98
Fleur de Sel Sea Salt, ARV $17.59
Sur la Table Giftcard $158.00
Approximate Retail Value of (“ARV”): 390.94.
Total ARV of ten (10) boxes: $3909.40

C. Influencers: A total of four (4) Iconic Boxes will be awarded by the Influencers. One (1) Iconic Box per Influencer will be awarded for eligible entries made on each Influencer’s Instagram post. Two (2) Iconic boxes will be awarded for Mario Lopez’ Iconic Box and two (2) for Martha Stewart’s Iconic Box.
Mario Lopez Box:
One (1) Beats Solo3 Headphones, ARV $211.72
Bucket Hat, ARV $20.18
Chip Clips (set of 2), ARV $4.65
La Guacamaya Authentic Mexican Hot Sauce, ARV $4.65
CHEETOS® Pin, ARV $3.98
DORITOS® Pin, ARV $3.98
FUNYUNS® Pin, ARV $3.98
Unbox The Icon Pin, ARV $3.98
Spotify Gift Cards (Two gift cards, $60 each), ARV $120.00
Fuji Instax Bundle (Camera and Film), ARV $149.95

Approximate Retail Value of (“ARV”): $527.07.
Total ARV of two (2) boxes: $1054.14

Martha Stewart Box:
Apron, ARV $18.76
Martha’s American Food Cookbook, ARV $30.00
Chip Clips (set of 2), ARV $4.65
Lobel’s Giftcard, ARV $150.00
LAY’S® Pin, ARV $3.98
RUFFLES® pin, ARV $3.98
Unbox The Icon Pin, ARV $3.98
Fleur de Sel Sea Salt, ARV $17.59
Sur la Table Giftcard $158.00
Approximate Retail Value of (“ARV”): 390.94.
Total ARV of two (2) boxes: $781.88

Total ARV of all twenty (24) prizes: $11,016.12